FOR IMMEDIATE RELEASE
Date: August 15, 2025
Contact:
Five Points Board of REALTORS®
Heather Bonamo
512-255-6211
membership@fivepointsrealtors.com
fivepointsrealtors.com
Five Points Board of REALTORS® Promotes “The REALTOR® Difference” in New Public Awareness Campaign
ROUND ROCK, TX – August 15, 2025 – The Five Points Board of REALTORS® has officially launched a dynamic six-month public relations campaign titled “The REALTOR® Difference: Local. Professional. Trusted. Connected.” to spotlight the unique value and professionalism of REALTORS® across the region.
The campaign began in early July with professionally produced radio PSAs airing on our local KBPA-FM station. A high-visibility billboard supporting the campaign went up on August 1st in a prime Round Rock location near Cat Hollow. The initiative will continue through December 2025 and includes social media ads, educational materials, community outreach, and more.
Funded in part by the Texas REALTORS® Issues Mobilization Political Action Fund (IMPAF), this campaign seeks to build awareness among both consumers and real estate professionals about what sets REALTORS® apart — especially when it comes to ethics, community commitment, and the benefits of Board membership versus MLS-only access.
“Many people don’t realize the difference between a real estate agent and a REALTOR®. This campaign helps clarify that distinction and reminds the public that working with a REALTOR® means working with a trusted professional,” said Julie Jones, President of the Five Points Board of REALTORS®.
Campaign Highlights:
- Radio PSAs (launched in July, ends August 31): 30-second spots rotating variations featuring messages on ethics, advocacy, and the REALTOR® advantage.
- Billboard Advertisement (launched August 1st): Located in a high-traffic Round Rock area, urging consumers to “The REALTOR® Difference: Local. Professional. Trusted. Connected.”
- Targeted Digital Ads: Running on Facebook, Instagram, and Spotify through December, targeting both the general public and prospective agents.
- Educational Flyers & Retractable Banners: Distributed and displayed at local brokerages, title companies, real estate schools, and community events.
- Local Media Engagement: Future highlights will include advocacy wins, REALTOR® community efforts, and campaign impact statistics.
The campaign’s messaging is also designed to reach new and prospective agents by highlighting the value of full Board membership — including education, ethics training, and networking — beyond simple MLS access.
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